Customer Journey - Egglife
Partnering with a research team, I designed a quantitative study aimed at segmenting the consumer audiences for a keto-friendly tortilla company. Following the study, I was able to outline the decision-making process for each segment, while calling out differences between each segment along the way. This customer journey served as the basis for our go-to-market media plan.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.