Annexus are the leading independent retirement planning product design and distribution company in America. With a focus on the retirement industry, they have developed the industry’s best-performing fixed indexed annuities and indexed universal life insurance policies, and are constantly innovating new ways to guarantee a secure retirement for their customers.

They approached our team when they needed to launch their first brand marketing campaign, and selected our proposal which brought to life their DNA as inventors and entrepreneurs, with the campaign Who Will Go First?

Creative Team: Karen Hite & Craig Johnson